Sunday, March 27, 2011

Social Networking gets "Colorful"

A new social media application is causing quite a buzz, even though most people don't actually know what it is - or how to use it.


Color is the newest way to share and compare photos of what you're doing in real time. What sets this social network apart from others is that there is no "checking in" to a location, and it is not dependent on a friends list or followers; it revolves solely on where you are at the moment of your photo upload. Your photo is then shared with everyone in the vicinity. An interesting twist is that there are no privacy controls - whatever you share will be shared with everyone around you.

With Color, you can keep up with the happenings of those around you in real-time. However, what exactly is the point? In essence, it seems that you will only be sharing (bragging) your fun night to strangers who happen to be in the same geographic vicinity as you. That, or you will be checking your Color app only to find that everyone else around you is having a much better time than you are.

Something to think about: the advent of this technology causes us all to wonder about the effects it will have on our real lives. Much like people being fired due to questionable tweets or finding trouble getting hired after years of irresponsible Facebook use, won't Color's lack of privacy settings land you in hot water?

On the other more positive hand, this technology could in theory be extremely helpful and even groundbreaking for uses more serious than boasting about your fun night on the town or whatever silly antics you're currently getting into (not that those aren't enjoyable and post-worthy). Considering the recent social movements such as the uprising in Egypt or even the marches to support Planned Parenthood taking place across our nation, an application such as Color could be extremely useful in connecting and sharing to promote a common cause.

With so many possible consequences/exciting opportunities yet so little experience with this new application, it will be very interesting to see what will become of Color.

3 comments:

  1. Color sounds interesting but to be honest its not something I can see myself using. The lack of privacy controls turns me off. Also I am confused as to why its called Color. I may just have to check it out to see if I can come up with an answer to that.

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  2. Frizzbird I am also a bit confused as to why it is called Color and I feel as though the name should have been thought about more carefully. It's misleading in my opinion. In addition, as I am not a big fan of Four Square I doubt this is going to play a big role in my life. Although I'm sure I'll enjoy other peoples use of it, haha.

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  3. I agree with you both. I am really interested in it though, which is odd as I am a die-hard Facebooker and really nothing else. It took 2 years of persuasion just to get me on Twitter and I'm still not that into it. For some reason this sounds exciting though, and I feel like people will find really cool uses for it.

    Just don't ever use it anywhere you wouldn't mind your boss seeing! :)

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