Sunday, April 10, 2011

personal branding & instant news in the digital age

For our COMM 3309 assignment this week we are focusing on chapter 12-18 of Brian Solis' Engage, which was especially interesting as I found two specific topics that apply to my own life.

Solis covered a topic which ties in with my semester-long personal learning project (PLN). The project involves creating an online resume/digital portfolio, and for it I have had to find experts in the field on Twitter, Delicious, blogs and other internet networks. Most of the experts I have connected with have a similar interest: personal branding.
Solis discusses personal branding at length in this segment of Engage. Even though this information is actually geared towards companies, industry professionals and management, it is still been very useful for my project and has helped me to better understand what everyone is talking about on Twitter. Hooray!

Another point made in this segment which resonates with me is the recent advancements of instantaneous, constant flows information. Like the rest of you, I have become extremely spoiled in recent years with technological advancements that allow us real-time updates of what is going on when, where, and with who. It all ties in with social media as well, allowing for a web of instant information that we have not only grown to expect at all times but have become very dependent on. Just this morning, I found myself annoyed at the fact that NPR hadn't updated their Facebook feed in the past 5 minutes to tell me exactly what was going on with the government shutdown situation and the deals being made regarding federal spending. In reality, I'm spoiled rotten by technology, and nothing new had happened in the 5 minutes since I had checked last.

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