Sunday, April 17, 2011

Social Marketing Compass & Conversation

Hey COMM 3309, we're almost done!!! Lets just take a second to virtually high five one another and breathe a sigh of relief.

Alright, back to business, lets talk about the final chapters of Brian Solis' Engage. We've certainly learned a lot from this man and I think we can all agree it will help us tremendously in our future endeavors. For those of you tuning in from outside our class (I know that at this point I must be one of the most famous and sought after bloggers in the blogosphere) Engage is the "complete guide for brands and businesses to build, cultivate, and measure success in the new web."

I found chapters 19-23 to be some of the more interesting chapters we have covered this semester. I especially enjoyed the information describing the Social Marketing Compass and the Conversation Prism, mainly because I can really see us applying this in our future PR classes and in work related research.

Among having other benefits, the Social Marketing Compass is extremely helpful in understanding how brands can better communicate with their customers, peers and influencers. However, what I found most helpful from this entire segment was the Conversation Prism. The Conversation Prism allows a to understand "a whole view of the social media universe, categorized and also organized by how people use each network." Also explained as the art of "living, listening and sharing," the Conversation Prism allows brands to better themselves by understanding what is being said about them and how they can respond, thus benefiting from the conversation.

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